NICKS is a premium hair brand founded by Erica Castro, a professional stylist celebrated for her artistry in braids and textured hair. With years of experience working in London and New York with elite clients, Erica has distilled her knowledge into a range of high-quality hair products designed to perform, protect, and elevate every style.

Each product is carefully selected and tested by Erica herself, reflecting her deep understanding of hair, her commitment to professional standards, and her passion for creating results that inspire confidence.